Social Medias
- Community management: Creation and animation of social network accounts, management of interactions with followers.
- Influencer marketing: working with influencers to promote a company’s products or services.
Social Medias
- Community management: Creation and animation of social network accounts, management of interactions with followers.
- Influencer marketing: working with influencers to promote a company’s products or services.
Community Management
Community Management is crucial to establishing and maintaining a dynamic online presence. It’s about creating and animating social network accounts, while managing interactions with your followers to strengthen your community and promote your brand.
Creating and Managing Social Media Accounts
- Account setup: Professional creation and setup of profiles on the main social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring a consistent presentation of your brand.
- Content Plan: Development of an editorial calendar for regular publications, ensuring ongoing, planned communication.
- Content Creation: Production of attractive and relevant posts, including images, videos, articles and infographics, to engage your audience.
- Community Animation: Interaction with followers through comments, private messages and live chats, to strengthen links and encourage engagement.
- Moderation: Managing and moderating comments and interactions to maintain a positive and professional atmosphere on your pages.
Manage Interactions with Followers
- Question Answering: Quick and accurate answers to followers’ questions and requests, to improve customer satisfaction and engagement.
- Reviews Management: Monitoring and responding to user reviews and feedback, to maintain a good online reputation.
- Proactive Engagement: Active participation in relevant discussions, sharing interesting content and initiating conversations around your brand.
- Interaction Analysis: Tracking and analyzing interactions to understand follower preferences and adapt content strategy accordingly.
- Performance Reports: Create regular reports on interaction and engagement performance, to evaluate and optimize community management actions.
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Influence Marketing
Influencer Marketing involves working with influencers to promote your products or services. This strategy allows you to benefit from the credibility and reach of influencers to reach a wider audience and build trust in your brand.
Influencer Identification and Selection
- Influencer Search: Identify relevant influencers in your industry, based on their audience, engagement and affinity with your brand.
- Audience Analysis: Evaluate influencer audiences to ensure they match your target demographics and psychographics.
- Engagement Verification: Analysis of engagement rates and authenticity of interactions to select influential and reliable partners.
Collaboration and Content Creation
- Partnership Negotiation: Discussion and negotiation of the terms of collaboration, including types of content, frequency of publications and remuneration arrangements.
- Creative Briefing: Development of a detailed brief to guide influencers in the creation of content aligned with your brand objectives.
- Content Co-Creation: Collaboration with influencers to create authentic and engaging content, such as sponsored posts, videos, stories, etc.
- Monitoring and Validation: Supervision of content production and validation before publication, to ensure consistency and quality of messages.
Promotion and Campaign Follow-Up
- Publication and Amplification: Planning of publications and use of promotional tools to maximize the visibility of sponsored content.
- Performance tracking: Analysis of influencer campaign performance, in terms of reach, engagement, and impact on sales or brand awareness.
- Reporting and Analysis: Creation of detailed reports on campaign results, with recommendations for optimizing future collaborations.
- Relationship Management: Maintaining good relationships with influencers for long-term collaborations and recurring partnerships.
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