Email Marketing
- Email campaigns: Design and send targeted newsletters and promotional emails.
Email Marketing
- Email campaigns: Design and send targeted newsletters and promotional emails.
Email Campaigns
Email campaigns are an effective way to communicate directly with your audience, strengthen customer loyalty and increase conversions. We design and send targeted newsletters and promotional emails to meet your marketing objectives.
Campaign Planning
- Definition of Objectives: Identification of email campaign objectives, such as product promotion, customer engagement or lead generation.
- Audience Segmentation: Segment your contact list according to demographics, behavior and preferences for precise targeting.
- Distribution calendar: Set up a distribution calendar to plan mailings and maintain regular communication.
Content Creation
- Email design: Creation of attractive, professional email templates, tailored to your brand identity.
- Content Copywriting: Writing catchy, relevant copy to capture your recipients’ attention.
- Visuals and Multimedia: Integration of visuals, videos and other multimedia elements to enrich content and increase engagement.
Personalization and Automation
- Message Personalization: Using contact data to personalize messages and make them more relevant to each recipient.
- Send Automation: Setting up automated email sequences to send messages based on user actions and behaviors (welcome, cart abandonment tracking, etc.).
Sending and Managing the Campaign
- A/B testing: A/B testing to optimize key email elements (subject lines, CTAs, visuals).
- Sending emails: Best-practice email sending management to avoid spam filters.
- Performance Tracking: Track open, click, conversion and unsubscribe rates to evaluate campaign effectiveness.
Analysis and Optimization
- Performance Reporting: Create detailed reports on campaign performance, including KPIs and insights.
- Continuous Optimization: Analysis of results to identify areas for improvement and optimize future campaigns.
- Feedback and Adjustments: Gather feedback from recipients and adjust strategies accordingly to maximize campaign impact.
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