Advertising campaigns
- Web Advertising: Creation and management of advertising campaigns on Google and social networks.
- Multi-channel advertising: Creation and distribution of advertising campaigns on various media (TV, radio, press, internet).
Advertising Campaigns
- Web advertising: Creation and management of advertising campaigns on Google and social networks.
- Multi-channel advertising: Creation and distribution of advertising campaigns on various media (TV, radio, press, internet).
Web Advertising
Web advertising is an effective way of reaching a target audience on the Internet. We create and manage advertising campaigns on Google and social networks to maximize your online visibility and attract potential customers.
Creating Google advertising campaigns
- Keyword research: Identifying relevant keywords for your ads to reach your target audience.
- Ad copywriting: Designing attractive, relevant ad copy to capture users’ attention.
- Campaign setup: Configuration of Google Ads campaigns, including definition of budgets, bids and geographic targets.
Google Campaign Management and Optimization
- Performance Tracking: Regular monitoring of campaign performance to identify strengths and areas for improvement.
- A/B Testing: A/B testing to optimize ads and landing pages.
- Reporting and Analysis: Creation of detailed reports on campaign results and recommendations for optimizing future actions.
Creation of advertising campaigns on social networks
- Platform selection: Selection of the most relevant social networks for your audience (Facebook, Instagram, LinkedIn, etc.).
- Creation of visual and textual content: Production of eye-catching visuals and texts adapted to the specificities of each platform.
- Advanced Targeting: Use the advanced targeting options of social networks to precisely reach your target audience.
Social network campaign management and optimization
- Tracking & Adjustment: Continuously monitor campaign performance and adjust parameters to maximize effectiveness.
- Engagement and Interaction: Manage user interactions to reinforce engagement and loyalty.
- Reporting and Insights: Analyze performance data and create reports to assess campaign impact.
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Multi-Channel Advertising
Multi-channel advertising enables you to reach a wide audience using a variety of media. We create and distribute advertising campaigns across a variety of media, including TV, radio, print and the Internet, to ensure maximum, consistent coverage.
Multi-channel advertising strategy
- Media planning: Definition of a distribution strategy, including the choice of channels most relevant to your audience.
- Broadcast Calendar: Establishment of a broadcast calendar to ensure a continuous, coordinated presence on all chosen media.
- Budget and Allocation: Allocation of advertising budget between channels to optimize return on investment.
Advertising Content Creation
- Video production: Production of advertising spots for television and online video platforms.
- Audio Creation: Production of powerful and memorable radio spots.
- Print Design: Creation of advertisements for print media.
- Digital Adaptation: Development of banners and ads for websites and online advertising platforms.
Campaign Distribution
- Media Negotiation: Negotiation of advertising space with the various media to obtain the best locations and rates.
- Diffusion Coordination: Management of campaign diffusion across channels to ensure synchronized and efficient execution.
- Monitoring and Reactivity: Real-time tracking of distribution and rapid adjustment according to performance and feedback.
Analysis and Optimization
- Data Collection: Collection and analysis of performance data for each channel used.
- Results Evaluation: Evaluation of campaign effectiveness in terms of reach, engagement and conversion.
- Comprehensive reporting: Creation of detailed reports with insights and recommendations for optimizing future campaigns.
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